As Peerless Beverage Company, a New Jersey beer distributor, has grown over the
years, they have continually added more sophistication to their delivery processes. The
next step in their growth plan was to enhance their client communications and move to a
more proactive posture, where clients receive automated updates on scheduled
Ideally, this initiative will reduce inbound calls to customer service and sales
personnel, while also creating a more efficient delivery process. “Once I realized Enzo
had the capabilities, I knew that we could do it faster, with more flexibility, and at a
fraction of the cost,” said Jesse Robbins, Director of Information Technology.
Like many companies in the distribution space, Peerless relies on eoStar Route Accounting Software as their host system and main client management tool. The email capabilities provided by eoStar needed to be enhanced from an integration standpoint.
Peerless identified three main goals for their email initiative:
Data Management Challenges Included:
Because Enzo makes all data easy to manage using SQL, Peerless was able to deploy and fine
tune a brand-new solution within just a few weeks.
Since Enzo already had developed several of the integration adapters needed, Jesse and his team were able to write at least 70% of the full solution inhouse using SQL. Enzo provided additional integration support and worked with Peerless to create a few new adapters that would be needed. Once the adapters were available, it took just a few days to deploy a final solution and test.
Although the first iteration was not perfect, Jesse’s team was able to iterate quickly and immediately deploy adjustments that produced the desired result on day one.
"The ability to refine immediately on the fly was extremely valuable," said Jesse. "I get a lot more flexibility with Enzo, because I’m doing it in SQL. I don’t have to pay someone to build something that may or may not work."
Thanks to Enzo, Peerless is now fearless when it comes to automated client messaging. The system has not only helped streamline delivery processes, but the responsive and real-time interactions create strong brand experiences and increase trust with clients.
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